Integrated Marketing | Creator Partnerships | Experiential Activations
From micro-creator collaborations and hyperlocal small-business storytelling to major consumer campaigns and high-touch experiences, I build the right approach for the audience, ambition and moment.
Micro-influencer partnerships, grassroots community engagement, creator briefing, targeted social storytelling and intimate surprise-and-delight activations. Designed for authenticity and relevance, not just reach.
Tier 1 creator campaigns, integrated cross-channel marketing, talent coordination, large experiential activations and agency-led execution. Aligning brand, creative, communications and legal partners to deliver at scale.
Strategy brought to life through creator collaborations, cultural storytelling and experiences designed to resonate.
Super Bowl LIX · Creator & experiential
Creator & fan experience
Brand experience
Community-led storytelling
Experiential event · Grand opening
Super Bowl LIX · Verizon Business
Bring the Verizon Business community closer to the cultural excitement surrounding Super Bowl weekend through an experience rooted in local small businesses, meaningful connection and creator storytelling.
A multifaceted activation combining creator influence, community recognition and an intimate, locally relevant brand experience.
Campaign-wide creator engagement figures and attribution should be verified before they are presented as results of this specific activation.
Explore event coverage ↗Fitness, Luxury Travel, Sports & Entertainment
Master of Business Administration (MBA) · 2025
B.A., Communication & Public Relations · 2015 · Union, New Jersey
Mini-MBA, Digital Marketing · 2019
Led creator strategy and execution for Tier 1 consumer campaigns; previously owned organic social, customer storytelling and creator ecosystem strategy for SMB and enterprise audiences. Work included House of Verizon, F1 Miami, SMB Training Camp and TAO Downtown Launch.
Scaled an influencer ecosystem of 10+ partners; brought agency operations in-house, saving $500K annually; increased customer response rates from 60% to 90%.
Used audience insights and performance data to drive +40% organic and +75% paid impression growth.
Additional digital strategy and activation support across Madison Square Garden, Ultra Music, Comedy Central and TAO Group, with fashion and lifestyle collaborations.